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Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18

In: Social Marketing in Action

Author

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  • Sameer Deshpande

    (Griffith University)

Abstract

This case study narrates a story of an India-based educator, Mr. Hemant Lagvankar, whose team trained teachers of grades nine and ten in the public schools of the western state of Maharashtra to improve their science teaching skills and improve the learning levels of students. The social marketing planning process proposed by Lee and Kotler (2015) was employed to elaborate on the steps taken by Mr. Lagvankar’s team to design and implement the behavior change initiative. Science teachers were trained in the constructivist education approach (Gruender, 1996) through workshops. The emphasis of the training workshops was to teach how to prepare and use science kits as an aid to better deliver the science curriculum.

Suggested Citation

  • Sameer Deshpande, 2019. "Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 433-446, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-13020-6_28
    DOI: 10.1007/978-3-030-13020-6_28
    as

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