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Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time

In: E-Commerce Strategy

Author

Listed:
  • Sanjay Mohapatra

    (Xavier Institute of Management)

Abstract

Since the Internet began to be used in the business arena, it has been of interest to identify the factors driving online-selling diffusion, and to understand how these factors affect online-selling development or the extent of its use. Currently, the study of the online-selling phenomenon is relevant, since it is continuously evolving and even now generalizable evidence is lacking.

Suggested Citation

  • Sanjay Mohapatra, 2013. "Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time," Springer Texts in Business and Economics, in: E-Commerce Strategy, edition 127, chapter 0, pages 243-254, Springer.
    • Handle: RePEc:spr:sptchp:978-1-4614-4142-7_11
    DOI: 10.1007/978-1-4614-4142-7_11
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