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Product Design, Multiproduct Production, and Brand Proliferation

In: New Perspectives on Industrial Organization

Author

Listed:
  • Victor J. Tremblay

    (Oregon State University)

  • Carol Horton Tremblay

    (Oregon State University)

Abstract

One of the most important decisions a firm must make is the style and qualities that its product will possess. Up to this point, we have taken product or brand characteristics as given. The main reason for this is that it can take a considerable amount of time to come up with something innovative, such as a new style of automobile or a more powerful laundry detergent. Nevertheless, when developing a new car a firm must answer a number of design questions—should the company produce an economy or a sports car, should the body style be traditional or cutting-edge, should it have a front-wheel, rear-wheel, or all-wheel drive train.

Suggested Citation

  • Victor J. Tremblay & Carol Horton Tremblay, 2012. "Product Design, Multiproduct Production, and Brand Proliferation," Springer Texts in Business and Economics, in: New Perspectives on Industrial Organization, edition 127, chapter 0, pages 343-377, Springer.
    • Handle: RePEc:spr:sptchp:978-1-4614-3241-8_13
    DOI: 10.1007/978-1-4614-3241-8_13
    as

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