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Introduction

In: New Perspectives on Industrial Organization

Author

Listed:
  • Victor J. Tremblay

    (Oregon State University)

  • Carol Horton Tremblay

    (Oregon State University)

Abstract

The field of industrial organization encompasses a host of intriguing questions. Why do cell phone companies charge a fixed fee for a given number of minutes and a high price for each additional minute? Why do firms produce a vast number of brands? If advertising persuades consumers to buy something, are they better off? If two large firms merge, is society better or worse off? What if one of the firms is failing? These are just a few of the questions that are addressed in the book.

Suggested Citation

  • Victor J. Tremblay & Carol Horton Tremblay, 2012. "Introduction," Springer Texts in Business and Economics, in: New Perspectives on Industrial Organization, edition 127, chapter 0, pages 3-23, Springer.
    • Handle: RePEc:spr:sptchp:978-1-4614-3241-8_1
    DOI: 10.1007/978-1-4614-3241-8_1
    as

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