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Crafting Your Personal Brand: Building a Unique Identity in a Crowded Space

In: Influencer Boot Camp

Author

Listed:
  • John Biggs
  • Jessa Moore

Abstract

A strong personal brand can help you stand out from the crowd, build credibility, and attract opportunities. For this chapter, you may want to sit down and brainstorm where you want your accounts to go, as well as your goals. Is it to bring awareness to a certain topic? Is it to lure beauty brand sponsorships? Is it to break into travel writing? Also, look at your organic posts. They can absolutely be a roadmap to branding. A journal, vision board, or whiteboard can be helpful—it can get you used to getting your ideas on paper.

Suggested Citation

  • John Biggs & Jessa Moore, 2025. "Crafting Your Personal Brand: Building a Unique Identity in a Crowded Space," Springer Books, in: Influencer Boot Camp, chapter 0, pages 65-89, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-1389-4_5
    DOI: 10.1007/979-8-8688-1389-4_5
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