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Defining Your Niche: Identifying Your Passion and Expertise

In: Influencer Boot Camp

Author

Listed:
  • John Biggs
  • Jessa Moore

Abstract

Crafting a successful influencer strategy hinges on deep research within your chosen niche. A niche is quite simply your focus. Your niche can be health, fitness, food, psychedelics, gadgets, toys, or movies. The more precise the niche, the better, however. If you like movies, why not focus on sci-fi or horror? If you like books, why not focus on history or fantasy? This goes beyond monetization goals, because it’s largely a creative endeavor. Influencers who thrive eat, sleep, and breathe their niche.

Suggested Citation

  • John Biggs & Jessa Moore, 2025. "Defining Your Niche: Identifying Your Passion and Expertise," Springer Books, in: Influencer Boot Camp, chapter 0, pages 33-49, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-1389-4_3
    DOI: 10.1007/979-8-8688-1389-4_3
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