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Looking Ahead: Trends and Opportunities in the Influencer Industry

In: Influencer Boot Camp

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  • John Biggs
  • Jessa Moore

Abstract

The influencer marketing landscape is constantly evolving, driven by changes in technology, consumer behavior, and new platforms. As we look ahead to the next few years, several trends are shaping the future of the industry. Here’s a deep dive into these emerging trends and the opportunities they present for influencers and brands alike.

Suggested Citation

  • John Biggs & Jessa Moore, 2025. "Looking Ahead: Trends and Opportunities in the Influencer Industry," Springer Books, in: Influencer Boot Camp, chapter 0, pages 247-277, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-1389-4_12
    DOI: 10.1007/979-8-8688-1389-4_12
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