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The Importance of Authenticity: Maintaining Trust with Your Audience

In: Influencer Boot Camp

Author

Listed:
  • John Biggs
  • Jessa Moore

Abstract

In the world of endless marketing, where followers can quickly spot inauthenticity, staying true to who you are is not just a nice-to-have—it's essential. Authenticity is what builds trust, keeps your audience engaged, and ultimately makes your influence valuable. Today’s audiences are smart. They can tell when something feels off or when an influencer is simply pushing a product for the sake of a paycheck. If you want to keep your followers loyal and maintain credibility, you have to be real with them.

Suggested Citation

  • John Biggs & Jessa Moore, 2025. "The Importance of Authenticity: Maintaining Trust with Your Audience," Springer Books, in: Influencer Boot Camp, chapter 0, pages 205-219, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-1389-4_10
    DOI: 10.1007/979-8-8688-1389-4_10
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