IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/979-8-8688-1246-0_8.html
   My bibliography  Save this book chapter

Create Success: How To Sell Work (Or: The Myth Of The Dog And Pony Show)

In: Raising Creative Teams

Author

Listed:
  • Kevin Frank

Abstract

Here’s the classic approach to selling work: An agency gets briefed, then they hole up in their creative corner dreaming up brilliant stuff, then they come back to the client a few weeks later prepared to dazzle them in the Big Presentation. They bring professionally produced manifesto videos, inspirational music tracks, glossy printouts, and various other pyrotechnics and smoke machines. An hour later, it’s over. Sometimes they leave high-fiving because they nailed it in one try. But more often, their shoulders are slumped because the client didn’t buy every last idea. And here’s why:

Suggested Citation

  • Kevin Frank, 2025. "Create Success: How To Sell Work (Or: The Myth Of The Dog And Pony Show)," Springer Books, in: Raising Creative Teams, chapter 0, pages 143-155, Springer.
    • Handle: RePEc:spr:sprchp:979-8-8688-1246-0_8
    DOI: 10.1007/979-8-8688-1246-0_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:979-8-8688-1246-0_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.