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Uniqlo: A Pathway to Becoming a Multinational Through Global Business Model Development

In: Transformation of Japanese Multinational Enterprises and Business

Author

Listed:
  • Tetsuya Usui

    (Gakushuin University)

Abstract

This study examines the long-term global business model development process of multinational corporations (MNCs) that created markets from the beginning and continue to pursue rapid growth in the global marketplace. By examining the global business model development of Fast Retailing, which operates a global business under the brand name Uniqlo, we found that value propositions and activity systems interact with each other and develop in an integrated manner to evolve into a global business model that creates greater value by generating virtuous cycles. Our data suggest that (1) identifying a global standardized value proposition and (2) dynamic integration in an activity system are two key success factors in the evolution of an MNC’s global business model.

Suggested Citation

  • Tetsuya Usui, 2024. "Uniqlo: A Pathway to Becoming a Multinational Through Global Business Model Development," Springer Books, in: Shige Makino & Yasuro Uchida & Tamiko Kasahara (ed.), Transformation of Japanese Multinational Enterprises and Business, pages 161-186, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-8616-3_5
    DOI: 10.1007/978-981-99-8616-3_5
    as

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