IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-99-6608-0_4.html
   My bibliography  Save this book chapter

Anta Sports: Rising with the Recreation of Global Brands

In: Yes Logo

Author

Listed:
  • Jiazhuo George Wang

    (College of Staten Island, City University of New York)

  • Shuo Qin

    (Business Civilization Research Center of China)

  • Allison Wang

    (Guest Writer and Copyeditor)

Abstract

Founded in 1994, Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. It is the world’s largest purely sports equipment company by revenue and the third-largest manufacturer of overall sporting goods, behind Nike and Adidas. Anta designs, develops, manufactures, and markets products including sportswear, footwear, apparel, and accessories under its own brand name, and owns more than 25 other sporting apparel and equipment brands.

Suggested Citation

  • Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Anta Sports: Rising with the Recreation of Global Brands," Springer Books, in: Yes Logo, chapter 0, pages 77-90, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-6608-0_4
    DOI: 10.1007/978-981-99-6608-0_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-99-6608-0_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.