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Factors of Cyberpreneurship Intention Among Undergraduate Students

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Zailani Abdullah

    (Universiti Malaysia Kelantan)

  • Hazrina Hasbolah

    (Universiti Malaysia Kelantan)

  • Salini Aina Mamat

    (Universiti Malaysia Kelantan)

  • Muhammad Shazwan Hamzah

    (Universiti Malaysia Kelantan)

  • Nabilah Huda Zailani

    (Universiti Kebangsaan Malaysia)

Abstract

Entrepreneurship is considered as one of the proven mechanisms to improve living standards, reduce employment rates, and increase economic growth. With the rapid growth of technological advancement, cyberpreneurship has been introduced as a concept that is based on the combination of cyber (communication technology) and entrepreneurship; however, its implementation remains a prominent challenge. In fact, the first step to understand the whole process of starting a new online business mainly relies on cyberpreneurship intention. Realising such importance, this study aims to determine the driving factors of cyberpreneurship intention among university students by adopting a cross-sectional design and a quantitative approach. The data was collected using a questionnaire involving undergraduate students from three campuses of Universiti Malaysia Kelantan (UMK). The results found that attitude, social background, entrepreneurial knowledge, IT knowledge, and technological advancement have a positive relationship toward the cyberpreneurship intention among undergraduate students in UMK.

Suggested Citation

  • Zailani Abdullah & Hazrina Hasbolah & Salini Aina Mamat & Muhammad Shazwan Hamzah & Nabilah Huda Zailani, 2023. "Factors of Cyberpreneurship Intention Among Undergraduate Students," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 855-864, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_72
    DOI: 10.1007/978-981-99-2337-3_72
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