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Use of ICT Towards Women’s Business Performance: The Case of SMEs in Padang City of Indonesia

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Fivi Anggraini

    (Universitas Bung Hatta)

  • Daniati Puttri

    (Universitas Bung Hatta)

  • Neva Novianti

    (Universitas Bung Hatta)

Abstract

SMEs’ adoption of digital technology is one of the potential means to accelerate business development opportunities to be more efficient, competitive, and sustainable. The COVID-19 pandemic and the impacts of limitations on community movement is the right time for SMEs to digitise their business process. This study aims to analyse information and communication technology (ICT) use on women’s business performance through a case study in Padang city of Indonesia. This study used quantitative methods with 120 women’s SMEs in the city as the samples. The Partial Least Square (PLS) software was used to examine the hypotheses. This study empirically proved that ICT’s use significantly affected the business performance of women’s SMEs. Consequently, using ICT improved the business performance of women’s SMEs in the study area. The findings can be used to motivate women’s SMEs to be mindful of ICT as it is becoming popular to be implemented with its various benefits in the business process either during or after the COVID-19 pandemic.

Suggested Citation

  • Fivi Anggraini & Daniati Puttri & Neva Novianti, 2023. "Use of ICT Towards Women’s Business Performance: The Case of SMEs in Padang City of Indonesia," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 73-82, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_7
    DOI: 10.1007/978-981-99-2337-3_7
    as

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