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PEERS: A Digital Entrepreneurship Experiential Teaching and Learning Process

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Nur Thara Atikah Zainal

    (Universiti Malaysia Sabah, Jalan UMS)

  • Adeline Yin Ling Tam

    (Universiti Malaysia Sabah, Jalan UMS)

Abstract

With the advent of digital channels into the business environment, digital entrepreneurship has emerged as one of the emerging themes in Malaysian education in line with the Industrial Revolution 4.0. As a result, beginning in 2016, the topic of digital entrepreneurship has been included in the entrepreneurship curriculum of all higher learning institutions, specifically the Fundamentals of Entrepreneurial Acculturation (FEA). A few studies on entrepreneurial education have been conducted in Malaysia. However, there is a scarcity of contemporary research on digital entrepreneurship education in Malaysian higher learning institutions. Hence, the primary goal of this article is to discuss the effectiveness and efficiency of FEA in instilling digital entrepreneurship among students through the PEERS (Plan, Explore, Experience, Reflect, and Suggest) experiential teaching and learning process. Overall, three investigations are presented in the research. The findings have practical significance for higher learning institutions in terms of the role of teaching and learning approaches in improving the effectiveness of digital entrepreneurial education.

Suggested Citation

  • Nur Thara Atikah Zainal & Adeline Yin Ling Tam, 2023. "PEERS: A Digital Entrepreneurship Experiential Teaching and Learning Process," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 793-805, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_67
    DOI: 10.1007/978-981-99-2337-3_67
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