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University Entrepreneurship Education Strategies and Entrepreneurial Motivation: A Case Study in a Malaysian Private University

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Siti Zakiah Melatu Samsi

    (Multimedia University)

  • Law Kah Meng

    (Multimedia University)

  • Hasmida Jamaluddin

    (Multimedia University)

Abstract

This study investigates the influence of a university’s entrepreneurship education strategies on students’ entrepreneurial motivations. Using the Expectancy Theory of Motivation as the theoretical lens, the study demonstrates a positive relationship between entrepreneurship education and entrepreneurial motivation. Applying qualitative case study research approach, semi-structured interviews were conducted with academic staff and students at Multimedia University Malaysia. The objectives of this study were (i) to explore the university’s strategies in integrating entrepreneurship education into its teaching and learning and (ii) to determine how these strategies instil students’ entrepreneurial motivation. The results revealed that university strategies integrating hands-on entrepreneurship activities into the teaching and learning environment have imparted pertinent entrepreneurship-related knowledge and skills to students, thereby influencing them to be entrepreneurial. In conclusion, expectancy, instrumentality, and valence are the drivers of entrepreneurial motivation gained from entrepreneurship education at the university.

Suggested Citation

  • Siti Zakiah Melatu Samsi & Law Kah Meng & Hasmida Jamaluddin, 2023. "University Entrepreneurship Education Strategies and Entrepreneurial Motivation: A Case Study in a Malaysian Private University," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 763-772, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_64
    DOI: 10.1007/978-981-99-2337-3_64
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