IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-99-2337-3_57.html
   My bibliography  Save this book chapter

Effects of Digital Financial Literacy Towards Online Buying Behaviours Among Students During COVID-19 Pandemic

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Ahmad-Ridhuwan Abdullah

    (Universiti Malaysia Kelantan)

  • Zul Karami Che Musa

    (Universiti Malaysia Kelantan)

  • Siti Salwani Abdullah

    (Universiti Malaysia Kelantan)

  • Mohd Zulkifli Muhammad

    (Universiti Malaysia Kelantan)

  • Mahathir Muhamad

    (Universiti Malaysia Kelantan)

  • Mohd Safwan Ghazali

    (Universiti Malaysia Kelantan)

  • Muhammad Naqib Mat Yunoh

    (Universiti Malaysia Kelantan)

Abstract

The rapid growth and transformation of e-commerce businesses and online marketing activities have set a new culture on online purchasing behaviour. Although it is good for business and economy, excessive or uncontrollable online spending could harm any individual’s economic well-being, particularly among university students. Hence, this study investigates the influence of digital financial literacy among undergraduate students towards positive buying behaviour during the COVID-19 pandemic. This research aimed to study the effects of digital financial literacy factors on online buying behaviours among Malaysian university students during the pandemic of COVID-19. It investigated the relationship between financial education, financial socialisation, financial attitude and financial knowledge with students’ positive buying behaviour. The quantitative survey data from 152 participants were analysed in SPSS version 26.0. The result showed the dimension of digital financial literacy, which consisted of financial education, digital and financial socialisation, financial attitude and financial knowledge had a strong positive impact on online buying behaviours during the COVID-19 pandemic. The findings thus showed that digital financial literacy was important, and the students should be equipped with the skill. The results highlighted the necessity of digital financial literacy skills in the modern world and raised awareness among students and educational institutions.

Suggested Citation

  • Ahmad-Ridhuwan Abdullah & Zul Karami Che Musa & Siti Salwani Abdullah & Mohd Zulkifli Muhammad & Mahathir Muhamad & Mohd Safwan Ghazali & Muhammad Naqib Mat Yunoh, 2023. "Effects of Digital Financial Literacy Towards Online Buying Behaviours Among Students During COVID-19 Pandemic," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 669-677, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_57
    DOI: 10.1007/978-981-99-2337-3_57
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-99-2337-3_57. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.