IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-99-2337-3_18.html
   My bibliography  Save this book chapter

Brand Equity Versus e-Brand Equity: The Evolution of Brand Equity Dimensions

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Lydia Hidayu Lily Suhairi

    (Universiti Malaysia Kelantan)

  • Noor Hasmini Abdul Ghani

    (Universiti Malaysia Kelantan)

Abstract

The main objective of this paper is to explore the differences between brand equity and e-brand equity in terms of their definitions, dimensions, theories, sources, and importance. This paper also aims to fill the gap by reviewing the previous literature on brand equity and e-brand equity. This paper begins with several definitions, dimensions, and theories to accomplish the above-stated goals. The next section discusses the sources and the importance of brand equity and e-brand equity, followed by conclusions and future research directions.

Suggested Citation

  • Lydia Hidayu Lily Suhairi & Noor Hasmini Abdul Ghani, 2023. "Brand Equity Versus e-Brand Equity: The Evolution of Brand Equity Dimensions," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 199-208, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_18
    DOI: 10.1007/978-981-99-2337-3_18
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-99-2337-3_18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.