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A Survey on Community Felda Residents’ Preferences for Purchasing Family Takaful

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Hasannuddiin Hassan

    (University of Malaysia Kelantan)

  • Siti Rohana Mohamad

    (University of Malaysia Kelantan)

  • Mohd Ikhwan Aziz

    (University of Malaysia Kelantan)

  • Rozana Saedon

    (University of Malaysia Kelantan)

Abstract

The goal of this research is to identify and analyze the variables that predict if the residents of a Felda community have the aim and tendency to acquire family takaful. This review analyzed prior research on the factors that influence people's decisions to purchase family takaful. People's tendency to invest in family takaful is affected by their perspective, level of education, level of trust, and level of religion. A quantitative approach was employed for the data in this investigation. From the residents of Felda Keratong 1, a total of 361. The correlation analysis was conducted using SPSS. The research showed that there is a significant positive association between attitude, knowledge, trust, and religion and the intention to buy a family takaful policy. The study's results will help Islamic financial institutions, especially takaful firms, improve their marketing strategies in response to changing customer preferences. Takaful providers might increase product sales and market share by learning more about the factors that influence customers’ decisions to purchase family takaful.

Suggested Citation

  • Hasannuddiin Hassan & Siti Rohana Mohamad & Mohd Ikhwan Aziz & Rozana Saedon, 2023. "A Survey on Community Felda Residents’ Preferences for Purchasing Family Takaful," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 125-138, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_12
    DOI: 10.1007/978-981-99-2337-3_12
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