IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-99-0490-7_34.html
   My bibliography  Save this book chapter

Effects of Corporate Social Responsibility on Corporate Reputation, Customer Satisfaction, and Customer Loyalty of Organic Food Industry in Vietnam

In: Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2

Author

Listed:
  • Pham Thi Bich Thu

    (Hong Duc University)

Abstract

This study aims to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and customer loyalty toward organic food in Vietnam. The CSR content inherited (Carroll, Business Horizons 34:39–48, 1991)s perspective and was minorly modified by replacing economics responsibility by the responsibility to customers. A survey of 210 consumers of organic food is carried out through the paper based and online based. The findings conclude that CSR has a positive effect on corporate reputation, customer satisfaction, and customer loyalty. Furthermore, corporate reputation and customer satisfaction considered as mediators which then positively impact on customer loyalty. With regard to practical contribution, the study proposes a few implications for enterprises in organic food industry and policy-makers in implementing a good CSR.

Suggested Citation

  • Pham Thi Bich Thu, 2023. "Effects of Corporate Social Responsibility on Corporate Reputation, Customer Satisfaction, and Customer Loyalty of Organic Food Industry in Vietnam," Springer Books, in: An Thinh Nguyen & Thu Thuy Pham & Joon Song & Yen-Ling Lin & Manh Cuong Dong (ed.), Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2, pages 569-584, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-0490-7_34
    DOI: 10.1007/978-981-99-0490-7_34
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-99-0490-7_34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.