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Understanding the Relationships Between Destination Image and Tourist Loyalty (Ba Vi National Park, Vietnam)

In: Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2

Author

Listed:
  • An Thinh Nguyen

    (Vietnam National University)

  • Nho Dat Tran

    (Ministry of Agriculture and Rural Development)

Abstract

Over the past decades, tourism has become an important sector that impacts the development of the economy in an increasing number of countries. Tourism destinations now operate in increasingly competitive markets, forcing destination managers to seek innovative strategies and sustainable competitive advantage, including cultivating loyalty. This paper focuses on core elements of the destination images and how they affect tourist’s loyalty. Five factors are discussed: the attractiveness of the destination, its accessibility, its affordability, the infrastructure, and the emotional image. A sample of 237 tourists at Ba Vi National Park was analyzed by Cronbach’s alpha tests, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). These results indicate that the affective image is the most influential factor on loyalty. It explains 93% of the variation; accessibility affects 11%; and attraction and infrastructure have no significant impact on loyalty.

Suggested Citation

  • An Thinh Nguyen & Nho Dat Tran, 2023. "Understanding the Relationships Between Destination Image and Tourist Loyalty (Ba Vi National Park, Vietnam)," Springer Books, in: An Thinh Nguyen & Thu Thuy Pham & Joon Song & Yen-Ling Lin & Manh Cuong Dong (ed.), Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2, pages 183-197, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-0490-7_12
    DOI: 10.1007/978-981-99-0490-7_12
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