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Chinese Female Athletes and the Expansion of Business in Wuhan Province

In: China: The Great Transition

Author

Listed:
  • Liangyifang Peng

    (University of Glasgow)

  • Bhabani Shankar Nayak

    (University for the Creative Arts)

Abstract

In recent years, there has been an increased concern about the business value of female athletes. China is gradually embracing Western sporting principles because the sporting environment in Western countries is largely liberalised and commercial competitions are more developed. However, in China, research into the business value of female athletes is still in its infancy. The issues affecting the commercial worth of female athletes and the approaches to support female empowerment and the growth of the business value of female athletes in China are therefore examined in the study. The chapter outlines the impacts of Chinese female athletes on the expansion of business value, using Chinese female athletes as an example and including the elements that contribute to the disparities between the Chinese and Western athletic systems.

Suggested Citation

  • Liangyifang Peng & Bhabani Shankar Nayak, 2023. "Chinese Female Athletes and the Expansion of Business in Wuhan Province," Springer Books, in: Bhabani Shankar Nayak (ed.), China: The Great Transition, chapter 0, pages 119-146, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-0051-0_6
    DOI: 10.1007/978-981-99-0051-0_6
    as

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