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Architektur und System des E-Commerce

In: E-Commerce

Author

Listed:
  • Zheng Qin

    (Tsinghua University)

  • Qinghong Shuai

    (Southwestern University of Finance and Economics)

  • Guolong Wang

    (University of International Business and Economics)

  • Pu Zhang

    (Tsinghua University)

  • Mengyu Cao

    (Tsinghua University)

  • Mingshi Chen

    (Tsinghua University)

Abstract

Zusammenfassung 1998 gründete Liu Qiangdong Jingdong in Zhongguancun, und das Handelsmodell von Jingdong war zu dieser Zeit offline. Später erkannte Liu das Entwicklungspotential des Online-Marketings mit der Popularität des Internets, und Liu nutzte Foren und andere Plattformen, um Online-Transaktionen durchzuführen und das Ausmaß der Transaktionen von Jingdong zu erweitern. Im Juni 2006 eröffnete Jingdong sein professionelles Blogsystem, das Jingdong-Produkt-Blogsystem, das ein produktorientiertes System war, und versuchte weiter, sein Geschäft im Internet auszubauen.

Suggested Citation

  • Zheng Qin & Qinghong Shuai & Guolong Wang & Pu Zhang & Mengyu Cao & Mingshi Chen, 2025. "Architektur und System des E-Commerce," Springer Books, in: E-Commerce, chapter 0, pages 239-353, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-9188-0_4
    DOI: 10.1007/978-981-97-9188-0_4
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