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A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other

In: Postcolonial Marketing Communication

Author

Listed:
  • Cristina Galalae

    (University of Leicester)

  • Tana Licsandru

    (Queen Mary University of London)

Abstract

Consumer research studies illuminate how visual media and marketing representations can disempower and marginalize some social groupings and reinforce existing oppressive categorizations and power relations.

Suggested Citation

  • Cristina Galalae & Tana Licsandru, 2024. "A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other," Springer Books, in: Arindam Das & Himadri Roy Chaudhuri & Ozlem Sandikci Turkdogan (ed.), Postcolonial Marketing Communication, pages 137-158, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-0285-5_10
    DOI: 10.1007/978-981-97-0285-5_10
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