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Combination of Theory and Practice: The Case of International E-commerce Enterprises

In: Handbook of E-commerce in China

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  • Jing Fan

    (Beijing Foreign Studies University)

Abstract

International e-commerce plays an important role in today’s era of globalization. Alibaba, Shein, and TikTok, as hugely influential companies, are leading the e-commerce industry with their unique characteristics and prominent internationalization strategies. These three cases demonstrate how to successfully enter the global market with the help of technological innovation, a strong global network, and an in-depth understanding of international markets. By summarizing these success stories, we can see the internationalization trend of e-commerce and how to succeed in the global market.

Suggested Citation

  • Jing Fan, 2025. "Combination of Theory and Practice: The Case of International E-commerce Enterprises," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 60, pages 1309-1333, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_60
    DOI: 10.1007/978-981-96-7629-3_60
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