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Successful Case of Combining Theory and Practice: Case 1—JD.com

In: Handbook of E-commerce in China

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  • Zheng Qin

    (Tsinghua University)

Abstract

In China, the network economy, represented by e-commerce, also began to rise in the early twenty-first century, with numerous companies exploring e-commerce opportunities. With over 20 years of development, Chinese e-commerce has not only undergone a transformative journey from non-existence to prominence but is also leading the global e-commerce landscape in a new wave of business transformation. We will begin by introducing JD.com as a representative of a series of successful e-commerce companies in China.

Suggested Citation

  • Zheng Qin, 2025. "Successful Case of Combining Theory and Practice: Case 1—JD.com," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 6, pages 95-105, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_6
    DOI: 10.1007/978-981-96-7629-3_6
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