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Rural E-commerce Platform and Operation

In: Handbook of E-commerce in China

Author

Listed:
  • Wenli Li

    (Dalian University of Technology)

  • Ying Li

    (Dalian University of Technology, School of Economics and Management)

Abstract

The e-commerce of agricultural products is a development trend, focusing on word-of-mouth quality and market analysis. Rural e-commerce has developed rapidly in the context of rural revitalization, serving the “three rural issues” and helping farmers increase their income. Online stores selling agricultural products are low-cost, flexible, and profitable, and need to be well operated. In recent years, the “short video + live broadcast” model has emerged, and the government and enterprises have jointly promoted it, injecting new impetus into rural e-commerce.

Suggested Citation

  • Wenli Li & Ying Li, 2025. "Rural E-commerce Platform and Operation," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 44, pages 901-930, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_44
    DOI: 10.1007/978-981-96-7629-3_44
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