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Fundamental Theoretical Research on E-commerce

In: Handbook of E-commerce in China

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  • Zheng Qin

    (Tsinghua University)

Abstract

E-commerce is a constantly evolving concept. Throughout its inception and development, it has gradually formed unique and related key concepts. Mastering the basic concepts, definitions, and foundational knowledge of e-commerce is an important aspect of studying it. Additionally, e-commerce involves multiple entities using e-commerce application systems to conduct business activities. Modeling and analyzing this process is a crucial research approach to understanding its essence. In addition, research on recommendation systems is a distinctive area of study within the field of e-commerce and has played a significant role in driving its rapid development. This chapter primarily analyzes the basic definitions and models of e-commerce and introduces the recommendation system research.

Suggested Citation

  • Zheng Qin, 2025. "Fundamental Theoretical Research on E-commerce," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 4, pages 47-61, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_4
    DOI: 10.1007/978-981-96-7629-3_4
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