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Rural E-commerce Professional Construction and Personnel Training

In: Handbook of E-commerce in China

Author

Listed:
  • Shengyu He

    (Xichang University)

  • Zhenjun Zhao

    (Xichang University)

  • Si Li

    (Xichang University)

Abstract

The chapter explores the emergence of rural e-commerce majors in both undergraduate and vocational institutions, highlighting their curriculum focus on practical skills like agricultural product marketing, online store management, data analysis, and new media operation. It emphasizes the importance of practical training through internships, industry collaborations, and entrepreneurial support to equip graduates with the skills needed to thrive in this evolving sector. The chapter concludes by advocating for continued government, academic, and industry collaboration to ensure rural e-commerce education remains relevant and effective in meeting the evolving demands of China’s rural economy.

Suggested Citation

  • Shengyu He & Zhenjun Zhao & Si Li, 2025. "Rural E-commerce Professional Construction and Personnel Training," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 37, pages 793-797, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_37
    DOI: 10.1007/978-981-96-7629-3_37
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