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Typical Cases of E-commerce Logistics

In: Handbook of E-commerce in China

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  • Yong Pan

    (Henan University of Economics and Law)

Abstract

There are a variety of typical models and successful cases in the field of e-commerce logistics. Different logistics strategies are used to help e-commerce platforms improve operational efficiency, optimize customer experience, and promote business growth. This section, in the format of a case analysis, first elaborates on several major e-commerce logistics models, including the self-built logistics model (exemplified by JD), the alliance logistics model (exemplified by Alibaba), the live commerce logistics model (exemplified by TikTok), the integrated warehouse-and-delivery logistics model (exemplified by Freshippo), and the instant retail logistics model (exemplified by Meituan). Finally, it also introduces other representative cases from technology-driven enterprises such as Shopee, Temu, and SHEIN.

Suggested Citation

  • Yong Pan, 2025. "Typical Cases of E-commerce Logistics," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 28, pages 491-535, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_28
    DOI: 10.1007/978-981-96-7629-3_28
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