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Rural E-commerce Logistics

In: Handbook of E-commerce in China

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  • Yong Pan

    (Henan University of Economics and Law)

Abstract

This chapter delves into rural E-commerce logistics, highlighting its conceptual framework, key operational models, prevailing challenges, and emerging future trends. Key logistics models featured are the Taobao Village’s supply chain integration facilitated by CAINIAO Network, which addresses the “first-mile pickup” and “last-mile delivery” challenges, and Pinduoduo’s innovative “C2B” model coupled with a pre-sale system. Emerging trends focus on enhancing last-mile delivery through drone technology, reducing costs by optimizing routes and leveraging data-driven logistics, and integrating new e-commerce modalities like social e-commerce and live-streaming sales. Looking ahead, the future promises platformization and integrated operations, flexible logistics networks tailored to regional needs, on-site cold chain development, and comprehensive digitalization to bolster rural logistics efficiency and foster rural economic growth.

Suggested Citation

  • Yong Pan, 2025. "Rural E-commerce Logistics," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 23, pages 431-444, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_23
    DOI: 10.1007/978-981-96-7629-3_23
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