IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-96-5415-4_14.html
   My bibliography  Save this book chapter

Emerging Trend of Online Purchase of Medicine in Light of COVID-19 Pandemic

In: Pandemic Diaries

Author

Listed:
  • Soumik Gangopadhyay

    (University of Engineering & Management)

  • Peu Das

    (University of Engineering & Management)

  • Shreosee Kushari

    (Nirma University)

  • Shankha Shubhra Sarkar

    (KIIT School of Management)

  • Shubham Mondal

    (Kargo Motors)

  • Soumojoy Sen

    (British Telecom)

  • Siddharth Das

    (Nirma University)

Abstract

COVID-19 pandemic has challenged the fundamental existence of mankind. A microscopic virus posed the greatest question to mankind about its existence and the most evolved animal of the planet earth was flabbergasted. Zero preventive option, unidentified solution, high risk of infection, unexpected mortality have compelled the society hide behind the doors due to lockdown, work from home, and quarantine as a strategic step to escape the infection. Life and livelihood faced the greatest challenge of the century. On the one hand the death tolls were rising and the other was witnessing disastrous fall in commercial value. Due to easy access, scope of online purchase of medicine enhanced to a greater scale. Further, social media has progressively being used for sharing health information and for networking among clinician and patients. Such media played an important role on the adoption of online purchase of medicine. Objective of the current study is to reveal the factors influencing the online purchase of medicine during the pandemic and to analyse the impact of social media on purchase of medicine online. Randomly selected 200 respondents were approached for their opinion with the help of a structured questionnaire contains a set of close-ended questions. The opinions were coded on a five-point scale and were statistically analysed with the help of software. 3 factors emanated namely perceived objective value, perceived subjective value and perceived consultative value of online medicine purchase. The outcome of the study can be used as a game changing strategy for online medicine retails.

Suggested Citation

  • Soumik Gangopadhyay & Peu Das & Shreosee Kushari & Shankha Shubhra Sarkar & Shubham Mondal & Soumojoy Sen & Siddharth Das, 2025. "Emerging Trend of Online Purchase of Medicine in Light of COVID-19 Pandemic," Springer Books, in: Soumik Gangopadhyay & Soma Sur & Rabin Mazumder & Saugat Ghosh (ed.), Pandemic Diaries, chapter 0, pages 259-277, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-5415-4_14
    DOI: 10.1007/978-981-96-5415-4_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-96-5415-4_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.