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How Medical Tourism Is Shaping Platforms for Sustainable Growth Among Low-Income Groups of India

In: Sustainable Economy Models in the Age of Industry 5.0

Author

Listed:
  • Sunita Dwivedi

    (IILM University)

  • Pradeep Pillai

    (AlRawabi Trading Co (LIFCO Group))

Abstract

Global business in medical tourism is shaping new market avenues for global citizens seeking best medical services at economical cost, from developed and developing nations. Medical tourism is commonly known as a process of building culture among masses “Where travelers from different boundaries, ethnicities and diversity travel to cross border destinations to receive medical services.” Foreseeing, the incremental growth in the international medical tourism market, challenges pertaining to branding and reputation management became crucial issues for service providers. Henceforth, this study intends to investigate the scope and influence of branding in building the economic advantage for low-income groups. Tourism opportunities in the field of medical services are vastly emerging in India. Building a strong brand needs careful planning, long-term commitment that constructs intense consumer loyalty and deciphers into a shopper's intention to bear as monetary or non-monetary benefits. The methodology adopted in this research is based on the case study methodology of brands providing medical service in India to foreign travelers. The secondary data was collected from published report, article and information’s provided on creditable sources was extracted to decode the research questions. List of the top medical services providers was taken from the official list provided by the government of India.

Suggested Citation

  • Sunita Dwivedi & Pradeep Pillai, 2025. "How Medical Tourism Is Shaping Platforms for Sustainable Growth Among Low-Income Groups of India," Springer Books, in: Rakesh Kumar & Sachi Nandan Mohanty (ed.), Sustainable Economy Models in the Age of Industry 5.0, pages 217-227, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-4104-8_13
    DOI: 10.1007/978-981-96-4104-8_13
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