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Consumers’ Perspective Toward Fintech Disruption in Financial Services—A Structural Equation Modeling Approach

In: The Synergistic Effect of Sustainable Business Practices on Corporate Performance

Author

Listed:
  • T. Mahesh Kumar

    (Christ (Deemed to be University))

  • K. Abinaya

    (KPR College of Arts Science & Research)

  • Manjari Sharma

    (Christ University)

  • Sharad Gupta

    (Christ (Deemed to be University))

Abstract

For nearly a decade, banks have faced an unprecedented array of challenges, with shrinking revenues and intense pressure from consumers and regulators. Compounding this tough environment is a powerful new force that has emerged to challenge banks, financial technology (FinTech) firms. These innovative start-ups are striving to take a share of financial services’ customers, products, and revenue. “Financial Consumer Demands for Tomorrow’s Digital Bank,” investigated what consumers’ value from their main financial service provider and how well banks are meeting consumers’ needs. The study revealed a demand for value-added services that supplement traditional banking products, while also solidifying the importance of seamless, anytime/anywhere, omni-channel service channels. This study is such an attempt to analyze the consumer perspective based on the Fintech Disruption in Financial Services in Pune city among 150 respondents. The tools used for this study are ANOVA, regression analysis, and structural equation modeling (SEM). Hence, this study concludes that financial institutions have a lot on their plate: emerging competitors, shifting demographics, rising customer expectations, and changing regulations. Technology offers solutions, allowing financial institutions to cut costs and become more efficient at what they do.

Suggested Citation

  • T. Mahesh Kumar & K. Abinaya & Manjari Sharma & Sharad Gupta, 2025. "Consumers’ Perspective Toward Fintech Disruption in Financial Services—A Structural Equation Modeling Approach," Springer Books, in: Avichal Sharma & Majo George & Pallavi Pandey & Vivek Joshi & Manjari Sharma (ed.), The Synergistic Effect of Sustainable Business Practices on Corporate Performance, pages 91-102, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-3375-3_6
    DOI: 10.1007/978-981-96-3375-3_6
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