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Your Beliefs and Values

In: Startup Fundraising Decoded

Author

Listed:
  • Timothy Hor

    (RMIT University, School of Management)

  • Dimo Dimov

    (University of Bath, School of Management)

  • Georges Romme

    (Eindhoven University of Technology, Industrial Engineering & Innovation Sciences)

  • James Skinner

    (University of Newcastle Australia, Newcastle Business School)

Abstract

This chapter examines how founders’ personal beliefs and values fundamentally shape fundraising decisions and venture success. It argues that while business goals define what entrepreneurs aim to achieve, their core values—the “why”—are equally critical in determining both strategic direction and investor compatibility. The chapter identifies four common areas where founder and investor values frequently clash: growth versus social impact, lifestyle versus hypergrowth, autonomy versus board oversight, and ethics versus pragmatism. Drawing on legitimation theory and founder testimonials, it demonstrates how misalignment between personal convictions and investor expectations can undermine both venture credibility and founder satisfaction. The chapter provides practical guidance for articulating core beliefs through a personal manifesto, conducting two-way due diligence with potential investors, and using the RaiiSE Canvas to document non-negotiable values—ultimately positioning values alignment as both a strategic compass and a competitive advantage in the fundraising process.

Suggested Citation

  • Timothy Hor & Dimo Dimov & Georges Romme & James Skinner, 2026. "Your Beliefs and Values," Springer Books, in: Startup Fundraising Decoded, chapter 0, pages 147-157, Springer.
    • Handle: RePEc:spr:sprchp:978-981-95-5597-0_5
    DOI: 10.1007/978-981-95-5597-0_5
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