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Discourse of Reason

In: Samuel Doria Medina's Management Trajectory: A Clue to the Mintzberg-Ansoff-Goold Polemic

Author

Listed:
  • Kimio Kase

    (International University of Japan)

  • Flavio Escóbar

    (la Universidad Católica Boliviana)

  • Armando Gumucio

    (COMVERSA)

Abstract

1. Strategy as Story-Telling Samuel Doria Medina believes strategy is a narrative process, not a rational framework. It’s constructed through metaphors, analogies, and personal meaning. Strategy evolves from trial-and-error tactics to a philosophical endeavour, where coherence, meaning, and moral consistency guide business choices. 2. Mental Maps Guide Action SDM makes decisions using internalised representations of reality—mental models shaped by past experiences and evolving interpretations of events. 3. Making Sense of Chaos Rather than imposing control, SDM embraces ambiguity, using intuitive reasoning and bricolage to craft practical responses in uncertain contexts. 4. Mortality as Motivator Death is a recurring lens in SDM’s worldview—used not for fear, but as a clarifier of purpose, urgency, and legacy. 5. Ethics Shape Enterprise SDM’s strategic intent is guided by a moral compass, often prioritising societal contribution and institutional integrity over short-term gain.

Suggested Citation

  • Kimio Kase & Flavio Escóbar & Armando Gumucio, 2026. "Discourse of Reason," Springer Books, in: Samuel Doria Medina's Management Trajectory: A Clue to the Mintzberg-Ansoff-Goold Polemic, chapter 0, pages 203-250, Springer.
    • Handle: RePEc:spr:sprchp:978-981-95-3094-6_8
    DOI: 10.1007/978-981-95-3094-6_8
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