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Shopping Experience and Their Influence on Satisfaction in Australia and Indonesia

In: Proceedings of the International Conference on Managing the Asian Century

Author

Listed:
  • Tjong Budisantoso

    (James Cook University Australia—Singapore campus)

  • Teik Toe Teoh

    (James Cook University Australia—Singapore campus)

Abstract

This study investigates the influence of shopping experience in terms of store atmosphere and cognitive responses on store patronage satisfaction. The paper reports the results of a cross-cultural survey carried out in Perth (Australia) and Surabaya (Indonesia). There are four hypotheses tested in the study. The first hypothesis is the shopper’s cogntive responses are associated with store atmosphere; and the second hypothesis is store patronage satisfaction is associated with the cognitive responses of customers. There was a total of 618 shoppers in two locations participated in the study. The store environment chosen for the study are supermarket, specialty store and department store. The number of respondents was equally distributed between types of stores. This study used measurement instruments developed by other researchers. The study found significant relationships in both places between shopper’s cognitive responses and store atmosphere and store patronage satisfaction and cognitive responses.

Suggested Citation

  • Tjong Budisantoso & Teik Toe Teoh, 2013. "Shopping Experience and Their Influence on Satisfaction in Australia and Indonesia," Springer Books, in: Purnendu Mandal (ed.), Proceedings of the International Conference on Managing the Asian Century, edition 127, chapter 65, pages 583-589, Springer.
    • Handle: RePEc:spr:sprchp:978-981-4560-61-0_65
    DOI: 10.1007/978-981-4560-61-0_65
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