IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-4560-61-0_44.html
   My bibliography  Save this book chapter

The Importance of Attributes in Customersʼ Buying Decisions: A Case of Bridal Business

In: Proceedings of the International Conference on Managing the Asian Century

Author

Listed:
  • Chun Meng Tang

    (JCU Singapore)

Abstract

This paper describes an application of the best-worst scaling method to identify attributes that are perceived important by customers shopping for a bridal package. The best-worst scaling method requires respondents to choose from a set of attributes one attribute which is perceived the most important and one the least important. A total of 239 valid responses were collected during a three-day wedding exhibition and analyzed. Besides the importance of attributes, analyses showed that some of the attributes had high heterogeneity. A high heterogeneity among attributes generally indicates a probable niche market. A two-step cluster analysis was also performed to explore if the respondents could be further categorized into clusters. Two clusters were identified. One cluster appreciated tangible attributes, whereas the other appreciated intangible attributes. The findings provide valuable customer insights for the formulation of business and marketing strategies in the bridal business.

Suggested Citation

  • Chun Meng Tang, 2013. "The Importance of Attributes in Customersʼ Buying Decisions: A Case of Bridal Business," Springer Books, in: Purnendu Mandal (ed.), Proceedings of the International Conference on Managing the Asian Century, edition 127, chapter 44, pages 395-401, Springer.
    • Handle: RePEc:spr:sprchp:978-981-4560-61-0_44
    DOI: 10.1007/978-981-4560-61-0_44
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-4560-61-0_44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.