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Toshikazu Saito and RENAISSANCE—A Company for Creating Something to Live for Through a Fun and Active Lifestyle

In: Entrepreneurship in the Asia-Pacific: Case Studies

Author

Listed:
  • Daisuke Sugiyama

    (NCI SYSTEMS Integration, Inc.)

  • Michitaka Kosaka

    (Japan Advanced Institute of Science and Technology)

Abstract

This chapter covers the entrepreneurship of Mr. Toshikazu Saito who founded a sport and health business to help people realize an active healthy lifestyle for well-being. This case shows new values reflecting the demands of the times through an in-house venture business. He launched the sports club based on the the concept of RENAISSANCE—revitalization of humanity’. This is an interesting example of an advanced service model that provides people a place as a sports club and a community. Our analysis showed the concept of RENAISSANCE is not feasible from a mere economic marketing standpoint but rather by reflecting the “strong desire” and the leadership of the founder.

Suggested Citation

  • Daisuke Sugiyama & Michitaka Kosaka, 2020. "Toshikazu Saito and RENAISSANCE—A Company for Creating Something to Live for Through a Fun and Active Lifestyle," Springer Books, in: Jing Wang & Michitaka Kosaka & Ke Xing & Hua Bai (ed.), Entrepreneurship in the Asia-Pacific: Case Studies, chapter 9, pages 171-190, Springer.
    • Handle: RePEc:spr:sprchp:978-981-32-9362-5_9
    DOI: 10.1007/978-981-32-9362-5_9
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