IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-32-9362-5_5.html
   My bibliography  Save this book chapter

Kenny Lin and Thermaltake—Branding Strategy and Product Innovation

In: Entrepreneurship in the Asia-Pacific: Case Studies

Author

Listed:
  • Lung Chieh Chao

    (Lunghwa University Science and Technology)

  • Jing Wang

    (Beihang University)

  • Jing Hua Qi

    (Thermaltake Corporation)

Abstract

While Asia-pacific region has been playing more and more important role in the world economy, to manage or to be managed in supply chain globalization? Mr. Kenny Lin chooses a remarkable way for his business, Thermaltake Corporation, unlike most IT corporations in the region of Taiwan. On the way to pursue his branding aspiration, he chased the opportunities with insight into customer needs, but also experienced difficulties, doubt, challanges and failure, and may experience more in the furure. This case, through Thermaltake establishment and development, studies his sucessful entreprenuership practices on business context analysis and forcasting, company management and open innovation in products.

Suggested Citation

  • Lung Chieh Chao & Jing Wang & Jing Hua Qi, 2020. "Kenny Lin and Thermaltake—Branding Strategy and Product Innovation," Springer Books, in: Jing Wang & Michitaka Kosaka & Ke Xing & Hua Bai (ed.), Entrepreneurship in the Asia-Pacific: Case Studies, chapter 5, pages 93-110, Springer.
    • Handle: RePEc:spr:sprchp:978-981-32-9362-5_5
    DOI: 10.1007/978-981-32-9362-5_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-32-9362-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.