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Jun Lei and Xiaomi—Build Amazing Products with Honest Prices and Let Everyone Enjoy the Fun of Technology

In: Entrepreneurship in the Asia-Pacific: Case Studies

Author

Listed:
  • Qi Qi

    (Beihang University)

  • Lijuan Cheng

    (Capital University of Economics and Business)

  • Jing Wang

    (Beihang University)

Abstract

In 2010, Jun Lei cofounded Xiaomi Corporation with seven others, which reached its peak in four years and became the top smartphone maker in China. However, the rapid development of Xiaomi has also brought many problems. In the following three years, Jun Lei led Xiaomi to mature and develop in setbacks, and finally realized rebirth after the decline.

Suggested Citation

  • Qi Qi & Lijuan Cheng & Jing Wang, 2020. "Jun Lei and Xiaomi—Build Amazing Products with Honest Prices and Let Everyone Enjoy the Fun of Technology," Springer Books, in: Jing Wang & Michitaka Kosaka & Ke Xing & Hua Bai (ed.), Entrepreneurship in the Asia-Pacific: Case Studies, chapter 3, pages 47-70, Springer.
    • Handle: RePEc:spr:sprchp:978-981-32-9362-5_3
    DOI: 10.1007/978-981-32-9362-5_3
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