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The Role of Financial Analytics in Decision-Making for Better Firm Performance

In: Analytics Enabled Decision Making

Author

Listed:
  • Sangeetha Rangasamy

    (CHRIST (Deemed to be University))

  • Kavitha Rajamohan

    (CHRIST (Deemed to be University))

  • Anju Kalluvelil Janardhanan

    (Southern Cross Institute)

  • K. S. Manu

    (CHRIST (Deemed to be University))

Abstract

The need to make informed decisions has become a matter of survival for every organisation in the current unprecedented and dynamic business environment. The exponential growth in technology along with the internet has brought in enormous volume and variety of data access to all organisations irrespective of their industry. Organisations should consider their resources and industry environment to build their analytics capabilities, as it involves a tremendous investment. In this context, it is essential to understand the role of financial analytics in decision-making for better firm performance. Hence, this chapter proposes to throw light on the evolution of big data analytics, theoretical linkages, dimensions and benefits of using financial analytics, technological support for financial analytics along with use cases, and Strengths, Weaknesses, Opportunities, and Challenges (SWOC) analysis.

Suggested Citation

  • Sangeetha Rangasamy & Kavitha Rajamohan & Anju Kalluvelil Janardhanan & K. S. Manu, 2023. "The Role of Financial Analytics in Decision-Making for Better Firm Performance," Springer Books, in: Vinod Sharma & Chandan Maheshkar & Jeanne Poulose (ed.), Analytics Enabled Decision Making, pages 139-169, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-9658-0_7
    DOI: 10.1007/978-981-19-9658-0_7
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