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Influence of Big Data Analytics on Business Intelligence

In: Analytics Enabled Decision Making

Author

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  • Sudhanshu Kumar Guru

    (Micron Technology)

Abstract

Decision-making is apparently a core of business operations, and fundamentally responsible for the sustainability and success of organizations. Technological interventions have changed the way of business in the current highly competitive and uncertain business environment, where the accuracy of decisions is of great concern. Effective decision-making is dependent on high-quality data and requires swift access to data. Data warehouse helps to store huge amounts of data in a manner that improves business performance by providing rapid access to data with a high level of accuracy and relevance. Business intelligence (BI), with data warehousing, offers processes that provide great ease to make real-time decisions. BI without data warehousing couldn’t function. This chapter provides a fundamental understanding of data warehousing and BI to compel progressive transformation with Big Data analytics. The primary focus of Big Data analytics is on analysing and generating actionable insights for business organizations. The chapter explains how Big Data analytics influences BI processes.

Suggested Citation

  • Sudhanshu Kumar Guru, 2023. "Influence of Big Data Analytics on Business Intelligence," Springer Books, in: Vinod Sharma & Chandan Maheshkar & Jeanne Poulose (ed.), Analytics Enabled Decision Making, pages 45-58, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-9658-0_3
    DOI: 10.1007/978-981-19-9658-0_3
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