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Wine Tourists’ Mobility Through Mobile Apps: A Lost Bet?

In: Technology Advances and Innovation in Wine Tourism

Author

Listed:
  • Jeanne Bessouat

    (University of Strasbourg)

  • Coralie Haller

    (University of Strasbourg)

Abstract

The accessibility of wineries and transportation to and within vineyards may have a negative impact on the wine tourist experience and a wine destination if they are not developed appropriately. Moreover, mobile applications tend to promote a wine destination without providing information concerning the mobility at that wine destination. There is still no research investigating the impact of mobile applications on wine tourist mobility within a specific wine destination. To address this gap, this chapter aims to provide a better understanding of the role of mobile applications in supporting wine tourism mobility within a specific destination. To achieve this, this chapter analyzes the specific case of the KUT’Zig initiative, which is created by a passenger transport company to support the Alsace wine route. The initiative refers to a hop-on hop-off bus offering a tourist mobility solution among various wine tourism attractions within the Alsace wine route, which is also supported by a mobile application. The findings from this case study show how a transport intermediary can integrate with and contribute to a wine tourism ecosystem through the development of a mobility offer supported by a mobile application.

Suggested Citation

  • Jeanne Bessouat & Coralie Haller, 2023. "Wine Tourists’ Mobility Through Mobile Apps: A Lost Bet?," Springer Books, in: Marianna Sigala & Coralie Haller (ed.), Technology Advances and Innovation in Wine Tourism, pages 59-77, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-8277-4_5
    DOI: 10.1007/978-981-19-8277-4_5
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