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Digital Solution for Entertainment: An Overview of Over the Top (OTT) and Digital Media

In: Digital Entertainment as Next Evolution in Service Sector

Author

Listed:
  • Giri Gundu Hallur

    (Constituent of Symbiosis International (Deemed University))

  • Avinash Aslekar

    (Constituent of Symbiosis International (Deemed University))

  • Sandeep Gajanan Prabhu

    (Constituent of Symbiosis International (Deemed University))

Abstract

The rise of the over-the-top (OTT) and digital platforms is influenced by various factors. These include the increasing number of people consuming content, the need for personalization, and the use of data. The major platforms have been investing heavily in the development of new ways to distribute content and deliver personalized experiences. The OTT streaming services have rendered public offerings obsolete. They have also changed the way people consume media. For those channels that have been fighting to survive, the battle is not only about technology but also about cultural. In Europe, public broadcasters are fighting to protect their free model while also responding to the demands of their shareholders. This issue is unprecedented in the history of media. It goes without saying that the evolution of digital media and over-the-top platforms has created a systemic problem. This paper aims to provide a comprehensive analysis of the various factors that have changed the way people consume media.

Suggested Citation

  • Giri Gundu Hallur & Avinash Aslekar & Sandeep Gajanan Prabhu, 2023. "Digital Solution for Entertainment: An Overview of Over the Top (OTT) and Digital Media," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment as Next Evolution in Service Sector, chapter 0, pages 35-53, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-8121-0_3
    DOI: 10.1007/978-981-19-8121-0_3
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