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Design Thinking for Innovation

In: Innovation, Innovators and Business

Author

Listed:
  • Alexandrina Maria Pauceanu

    (Geneva Business School)

Abstract

This chapter elaborates in detail on the design thinking process for innovation. It discusses the empathy, defining the challenge, ideation, crafting the prototype and testing phase. To complement it, several idea-generation techniques are exemplified. The chapter also approaches leading innovation, segmentation and market analysis, passion–confidence matrix for finding the most suitable ideas for a business as well as disruptive innovation.

Suggested Citation

  • Alexandrina Maria Pauceanu, 2023. "Design Thinking for Innovation," Springer Books, in: Innovation, Innovators and Business, chapter 0, pages 71-98, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-7408-3_4
    DOI: 10.1007/978-981-19-7408-3_4
    as

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