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Mobile Technology Application in Aviation: Chatbot for Airline Customer Experience

In: Technology Application in Aviation, Tourism and Hospitality

Author

Listed:
  • Sufi Dzikri Sarol

    (Malaysian Institute of Aviation Technology, Universiti Kuala Lumpur)

  • Mohammad FakhrulNizam Mohammad

    (Universiti Kuala Lumpur)

  • Nor Aida Abdul Rahman

    (Universiti Kuala Lumpur—Malaysian Institute of Aviation Technology (UniKL MIAT))

Abstract

Effective communication between customers and businesses is crucial. Enhancing the communication between customer and company are non-ending efforts that require continuous improvement and approach. In the emergence of new technologies, the transmission of information through technology as a platform adds to more challenging initiatives performed. More enterprises adopt artificial intelligence (AI) to increase operational efficiency, eliminate costly errors, and increase customer satisfaction. Time spent by passengers interacting with airlines is minimized through the use of a practical application that supports their needs, integrated with the natural language processing, conversational agents, or Chatbot’s serving as virtual assistants. Artificial intelligence shall assist airline customers in acquiring more accurate related information such as flight booking, schedules, and updates. This chapter offers a multi-focus discussion on initiatives for applying Chatbot systems in the aviation sector, a debate on artificial intelligence technology used in improving communication, enhancing natural language interactions, and the usability response from selected airlines passengers’ feedback on the improved systems.

Suggested Citation

  • Sufi Dzikri Sarol & Mohammad FakhrulNizam Mohammad & Nor Aida Abdul Rahman, 2023. "Mobile Technology Application in Aviation: Chatbot for Airline Customer Experience," Springer Books, in: Azizul Hassan & Nor Aida Abdul Rahman (ed.), Technology Application in Aviation, Tourism and Hospitality, chapter 0, pages 59-72, Springer.
  • Handle: RePEc:spr:sprchp:978-981-19-6619-4_5
    DOI: 10.1007/978-981-19-6619-4_5
    as

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