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Technology Strategy in Boosting Halal Tourism Activities

In: Technology Application in Aviation, Tourism and Hospitality

Author

Listed:
  • Aroop Mukherjee

    (Prince Sultan University)

  • Salini Devi Rajendran

    (Taylors University)

  • Siti Norida Wahab

    (Universiti Teknologi MARA)

Abstract

The usage of digital technology has been aided by the growing number of Muslim tourists around the globe each year. The birth of the Fourth Industrial Revolution has shifted consumer behaviour and attitudes concerning the use of digital technology in their daily lives. The Halal tourism business is facing various hurdles as a result of the global economy's transition owing to technological disruption. Thus, the purpose of this chapter is to explore the various digital technology utilised in Halal tourism as well as the issues that the business faces. Through the exhaustive study of existing research and contextual synthesis, cyber-physical systems, the internet of things, cloud computing, big data, artificial intelligence, and advanced robotics are among the digital technology utilised to boost Halal tourism. Meanwhile, Muslim tourists are at risk of safety and security, digital technology providers are facing a hard time keeping facilities up to date, Halal terms required standardisation and regional marketing programmes are among the issues Halal tourism stakeholders face in adopting digital technology. Since the research on Halal tourism is currently mounting, this study could contribute to that body of knowledge and provide useful information to both practitioners and scholars.

Suggested Citation

  • Aroop Mukherjee & Salini Devi Rajendran & Siti Norida Wahab, 2023. "Technology Strategy in Boosting Halal Tourism Activities," Springer Books, in: Azizul Hassan & Nor Aida Abdul Rahman (ed.), Technology Application in Aviation, Tourism and Hospitality, chapter 0, pages 41-56, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6619-4_4
    DOI: 10.1007/978-981-19-6619-4_4
    as

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