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Mobile Commerce and Social Commerce with the Development of Web 2.0 Technology

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Nadia A. Atshan

    (Southern Technical University, Management Technical College)

  • Hadi Al-Abrrow

    (University of Basrah, Business Administration Department)

  • Hasan Oudah Abdullah

    (Basra University College of Science and Technology)

  • Hussam Al Halbusi

    (Ahmed Bin Mohammad Military College, Department of Management)

Abstract

As we live in the age of the technology revolution as well as COVID-19, the trends toward mobile adoption in commerce increased. Many practitioners and academics consider mobile adoption in commerce as a key vital concept for improving the commerce sector. However, there are many doubts about the adoption of mobile commerce by customers because of the lack of trust in this modern type of trade. Describing the role of the new trend in commerce will assist many researchers to identify the gaps and challenges in the use of such technology. Therefore, this chapter describes the determines and benefits of using mobile commerce based on the structural equation modeling (SEM) and artificial neural network (ANN) approach.

Suggested Citation

  • Nadia A. Atshan & Hadi Al-Abrrow & Hasan Oudah Abdullah & Hussam Al Halbusi, 2022. "Mobile Commerce and Social Commerce with the Development of Web 2.0 Technology," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 149-161, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_9
    DOI: 10.1007/978-981-19-6509-8_9
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