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Barriers to Using Social Commerce

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Abbas Gatea Atiyah

    (University of Thi-Qar, Faculty of Administration and Economic)

  • Ruqayah Alaa Zaidan

    (National Yunlin University of Science and Technology, Department of Information Management)

Abstract

Several barriers such as the usage barrier, value barrier, risk barrier, tradition barrier, image barrier, perceived risk, and so on increase customer skepticism in social commerce. The SEM and ANN literature has attempted to investigate further barriers. Exploring and identifying barriers to social commerce adoption by customers provide practical and theoretical implications for practitioners and academics. This chapter attempts to focus on the barriers to social commerce adoption.

Suggested Citation

  • Abbas Gatea Atiyah & Ruqayah Alaa Zaidan, 2022. "Barriers to Using Social Commerce," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 115-130, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_7
    DOI: 10.1007/978-981-19-6509-8_7
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