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Technology Acceptance Model in Social Commerce

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Fawaz Jumaah

    (University De Montreal, School of Computer Science)

  • Sani Salisu

    (Federal University Dutse, Department of Information Technology)

  • Shahad Alfahad

    (Management Technical College, Southern Technical University)

Abstract

Acceptance of technology is a vital issue that faces many resistances from consumers. Much of the literature adopted the unified theory of acceptance and use of technology (UTAUT), the UTAUT2, and the technology acceptance model (TAM) and TAM2. Scientists have expanded such models extensively. Describing the factors of technology acceptance models contributes to shedding light on the most important factors of customer resistance to adopting new payment methods or adopting new electronic channels. This chapter provides insight into the application of technology acceptance models in social commerce and consumer research.

Suggested Citation

  • Fawaz Jumaah & Sani Salisu & Shahad Alfahad, 2022. "Technology Acceptance Model in Social Commerce," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 37-49, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_3
    DOI: 10.1007/978-981-19-6509-8_3
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